ClimateBites
a climate communication toolkit
Make Your Climate Message Stick 
ClimateBites offers metaphors, soundbites, quotes, humor, cartoons, stories and graphics for everybody who talks about climate change and wants their message to stick.
Like half the planet, I love Angry Birds. Apart from the intricate challenges of figuring out trajectories and new strategies, the game taps into a brutal and primal delight in the fierce battle for survival. Continue reading
Canadian artist Franke James gives reign to her ‘inner trickster’ to produce delightful visual essays that advocate for action to address climate change.
Charles Darwin (left) famously said,
“It is not the strongest nor the most intelligent of the species that survive, it is the one most adaptable to change.”
The most adaptable characters in many oral storytelling traditions are characters known as ‘tricksters.’ Continue reading
“When you counsel someone, you should appear to be reminding him of something he had forgotten, not of the light he was unable to see.”
— Baltasar Gracian (1601-1658)
Gracian’s aphorism is a nice touchstone for “tone,” which is so crucial to winning over an audience. In a debate with a skeptic, keep in mind that the key audience is not your opponent; it’s the silent onlookers. Focusing on the skeptic across the table is like a trial lawyer Continue reading