What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character. Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible!
This award-winning ad by the power company Epuron and the German Ministry for the Environment (BMU) went viral a few years ago, and has taken on a life of its own, recently reaching 4+ million hits on YouTube. A good story always draws a crowd.
This ad was shown at the Climate Reality leadership training in SF last August to illustrate effective communication.