What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character. Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible!
This award-winning ad by the power company Epuron and the German Ministry for the Environment (BMU) went viral a few years ago, and has taken on a life of its own, recently reaching 4+ million hits on YouTube. A good story always draws a crowd.
This ad was shown at the Climate Reality leadership training in SF last August to illustrate effective communication.
Hey Tom,
Thanks for the video. I really like it, though I sort of wish I got to learn a little bit about his new job. 🙂
Don
Hey, Don. Nice to see your comments here! A little feedback always livens things up…
BTW, this clip reminds me of a reflection I heard years ago from an elderly resident of Hood River OR, a famous windsurfing mecca, Gazing out at the sails speeding across the Columbia River Gorge he said, “Lived here all my life. We always thought of the wind as a curse, something we simply had to endure. Now there’s all these people coming here for the wind.”