Distant danger: Try warning a teenager to stop smoking!
Notes: "The well-researched psychological [and behavioral economics] principle that people tend to discount future gains and losses plays a large part in their unwillingness to take climate change seriously... Many think of climate change risks... as both uncertain and also as being mostly in the future and geographically distant, all factors that lead people to discount them."
From Psychology and Global Climate Change: Addressing a Multi-faceted Phenomenon and Set of Challenges, American Psychological Society, (2010).
Bite Source: Tom Smerling
Image Source: here